The Best Clothing Rewards Programs

Rewards programs turn every purchase into savings for next time, giving you points, perks and exclusive access that make your budget stretch so much further. Whether you're stocking up on kids' everyday essentials or treating yourself to something new, loyalty programs help you save more with every single trip.

From free shipping to birthday gifts, early access to product drops and super fun members-only events, today's fashion loyalty programs offer tons more than just discounts. The right program makes shopping easier, more rewarding and honestly? A whole lot more exciting!

What is a Clothing Rewards Program?

A clothing rewards program (also called a fashion loyalty program) is basically your favorite brands saying "thank you" for being an awesome customer! When you join a loyalty program, you earn points for every dollar you spend. Those points add up to rewards you can use on future purchases... think discounts, free shipping or special perks that make you feel like a VIP.

Most programs are totally free to join. You just create an account online, in the brand's app or in-store, and boom... you're ready to start earning! Every time you shop, your loyalty account tracks your purchases and awards points automatically. No extra steps, no hassle.

The coolest part? Tons of programs offer instant benefits just for signing up. You might get bonus points, a welcome discount or early access to sales right from day one. And as you keep shopping, you unlock even more fun perks like birthday offers, exclusive access to new collections and invites to members-only events. How awesome is that?

What Makes a Good Program?

Not all loyalty programs are created equal (trust us on this one!). The best clothing rewards programs share a few key features that make them super worth joining.

• Easy to Understand: Great programs make it crystal clear how you earn points and what those points are worth. For example, earning 1 point per dollar and getting a $5 reward for every 100 points is simple and straightforward.
• Flexible Rewards: The best programs let you choose when and how to use your rewards. You can save up for a bigger discount or redeem points right away. Many programs even let you earn points from fun activities like social media engagement or birthday celebrations.
• Fast Rewards: Nobody wants to wait forever to redeem benefits. Look for programs where rewards become available quickly. Some allow immediate redemption, while others may require a waiting period.
• Real Value: A good loyalty program should offer real savings through perks like free shipping, birthday gifts, exclusive discounts and early access to sales and product launches.
• Tiered Memberships: Many top programs offer tier levels that unlock better benefits as you spend more. Higher tiers may offer double point days, faster shipping or access to special VIP events.

Signs of a Not-So-Good Program

Just as there are amazing programs out there, there are some red flags to watch out for. These signs might mean a loyalty program isn't worth your time (or your inbox space!).

• Super Complicated Rules: If you need to read pages of fine print just to understand how a program works, that’s a red flag. Overly complex rules with tons of exclusions make it hard to actually benefit. Shopping should be fun, not confusing!
• Points That Expire Too Quickly: Some programs make your points expire after just 30 or 60 days, which is unrealistic for many families. Look for programs with reasonable expiration windows — or even better, points that never expire.
• Barely Any Rewards: Programs that require huge spending just to earn tiny discounts aren’t helpful. If you must spend $500 to get $5 off, that’s only 1% back — you deserve better value.
• No Easy Way to Track Points: If you can’t easily check your points balance or reward status, the program isn’t user-friendly. Digital loyalty cards and apps should make tracking simple and convenient.

How to Get the Most Out of a Program

Once you've joined a great loyalty program, here's how to maximize all those awesome benefits:

• Sign Up for Everything: Don’t just join the program — opt in for emails, text alerts, and app notifications too. Many brands offer bonus point days, flash sales, and exclusive promotions through these channels, giving you chances to earn double or triple points.
• Shop During Bonus Events: Watch for special earning opportunities like bonus point days on specific categories or time periods. Shopping during these events helps you build rewards much faster.
• Use Your Birthday Offer: Most loyalty programs give you a reward or discount during your birthday month (or your kids' birthdays!). Don’t let these free rewards go unused — they’re easy savings.
• Combine with Credit Cards: Brand store credit cards often include higher point-earning rates. Just remember to pay off the balance monthly to avoid interest fees that can cancel out your rewards.
• Don’t Forget About Your Points: Set reminders to check your account regularly. Use rewards before they expire and keep track of any member benefits you're eligible for. You earned those points — make them count!
• Register Your Kids: In family-oriented programs, you can often register multiple children to receive birthday discounts for each one. More birthdays mean more savings throughout the year.

The Best Clothing Rewards Programs

Ready to start earning rewards? Here are some of the best clothing rewards programs available right now. Each one offers unique benefits that make shopping more fun and more rewarding!

1. The Children's Place My Place Rewards

When it comes to kids' clothes, My Place Rewards is THE PLACE for families who want to save BIG! This totally free loyalty program offers three membership tiers (Insider, Stylist and Icon) so you can unlock even better perks as you shop.

Members earn 1 point for every dollar spent, and every 100 points gets you a $5 discount you can use however you want. It was recently updated in October 2025 to make it even more flexible. Now, you can redeem points anytime, instead of waiting for reward certificates. Use them when you want, how you want!

What makes this program absolutely perfect for families? You can register up to four children (ages 0-16) and get a 20% birthday discount for each child every year! That means if you've got three kids, you're getting three special birthday discounts throughout the year. And if you have the My Place Rewards Credit Card, that birthday discount jumps to 25%, plus you earn 2 points per dollar (that's double the regular rate!).

Other super cool perks include free gift wrapping (perfect for those last-minute presents!), access to tons of bonus point events and members-only benefits like VIP events and early access to new collections. The program works across all our brands including Gymboree, so you earn and redeem points everywhere. One program, endless possibilities!

Whether you're stocking up for back to school, shopping for holiday outfits or just grabbing everyday essentials (because kids grow SO fast!), My Place Rewards helps your budget stretch further. Shop online 24/7, buy online and pick up in store or visit any of our locations... you'll earn rewards no matter how you shop. It's all about making life easier for busy families!

Plus, joining is super easy and you start earning right away. No complicated rules, no confusing math... just straightforward savings and perks that actually help. We know you work hard at everything you do, so we're working hard to make sure you get rewarded for shopping with us. That's what family does!

2. Columbia Greater Rewards

Columbia Greater Rewards scored an amazing 9.14 out of 10 in America's Best Loyalty Programs 2025 survey... the highest rating in the entire apparel category! This free lifetime membership program is all about giving you real value with zero hassle.

Members earn 5% back on every purchase (that's $5 for every $100 spent), plus you get 1,000 bonus points just for joining. That's another $5 in your pocket before you even make your first purchase. Love it!

The really awesome benefit? Free ground shipping on every single order for life, with no minimum purchase required. That alone can save you tons over time, especially if you love shopping online. No more adding random items to your cart just to hit a shipping minimum!

Points show up in your account within about 14 days of your purchase, and you'll get member-only exclusive sales and promotions throughout the year. Just keep in mind that points expire after 6 months of no activity, so shop at least twice a year to keep those rewards rolling in.

Columbia's outdoor gear and apparel is perfect for active families who love adventure. From cozy jackets and fleece to hiking boots and backpacks, you'll find quality gear that lasts... and with 5% back plus free shipping, you'll save money while gearing up for your next family adventure!

3. REI Co-op Membership

REI takes loyalty programs to a whole new level with their super cool cooperative model! For a one-time $30 fee, you become a lifetime member with no annual dues ever. And here's something really special: with each new membership purchased, REI donates $5 to the REI Cooperative Action Fund, which supports nonprofits making the outdoors more accessible for everyone.

The big reward comes every March when REI hands out the annual Co-op Member Reward. Members get approximately 10% back on eligible full-price purchases from the previous year. In 2025, REI gave out a whopping $188 million in member rewards to its 25 million members. That's serious savings!

But the perks don't stop there! You'll enjoy free standard shipping on all orders (no minimum needed), a generous one-year return window on most purchases, early access to limited-edition gear and awesome discounts on rentals and shop services. Members also get invites to super fun classes and events, from basic backpacking workshops to trail running presentations and more.

If you grab the REI Co-op Mastercard, you earn an additional 5% back on all REI purchases, and those rewards can be used as soon as you earn them. The membership also includes access to Re/Supply, REI's used gear trade-in program where you can sell your gently used outdoor equipment for gift cards. So cool!

For families who camp, hike, bike or just love being outside, REI membership pays for itself super quickly. The gear quality is amazing and the rewards make outfitting your whole crew way more affordable. Perfect for creating those awesome family memories outdoors!

4. Lululemon Membership

Lululemon's membership program is designed for the athletic lifestyle, offering two tiers that fit different needs. The Essential tier is totally free to join, and the Studio tier ($39/month) is perfect for fitness lovers who want tons more than just shopping perks.

Essential members get early access to product drops (super important when popular items sell out lightning fast!), free hemming on pants, easy receipt-free returns and the ability to exchange or get credit on sale items. You'll also get access to fun virtual community events and workout classes through Lululemon Studio content.

If you upgrade to Studio membership, you unlock unlimited access to 10,000+ world-class workout classes including strength training, yoga, pilates, dance cardio and so much more! Studio members also get unlimited in-store fitness classes, early access to events and 10% off all Lululemon gear. Talk about motivation!

The program is all about building an amazing community, not just earning discounts. As of 2022, Lululemon reported that 80% of their customers are program members... that shows just how much people love these benefits!

While Lululemon focuses on adult athletic wear (and yes, it's definitely a premium price point), the quality is exceptional. If you're a parent who values your workout time and wants gear that actually performs, this membership program delivers both awesome shopping perks and lifestyle benefits that keep you moving.

5. DSW VIP

Shoe shopping just got WAY more fun with DSW VIP, a totally free three-tiered program that makes it super easy to earn rewards on footwear for the whole family! With 25 million members, it's one of the most popular shoe rewards programs out there (and for good reason!).

The program has three levels: VIP Club (free to join), VIP Gold ($200+ yearly spend) and VIP Elite ($500+ yearly spend). Club and Gold members earn 1 point per dollar spent, while Elite members earn 2 points per dollar. Everyone gets a $5 reward for every 100 points earned. Easy math!

All members enjoy free shipping on purchases, free in-store returns and birthday rewards ($5 for Club/Gold members, $10 for Elite). You can even earn 50 points by donating gently used shoes in-store... helping others while boosting your rewards balance. Love that!

Elite members get the absolute best perks including a personal 3X points day (pick any day of the year and earn triple points on everything you buy... amazing!), free 365-day returns and free two-day express shipping. Gold and Elite members also get early access to exclusive offers and events before everyone else.

DSW completely redesigned their program in 2018 based on customer feedback, and wow, it shows! The program now offers faster rewards, more ways to earn and better redemption options.

6. Athleta Rewards

Athleta Rewards is part of Gap Inc.'s unified loyalty program. The free program has three tiers: Core, Enthusiast and Icon. Everyone earns 1 point per dollar spent and gets free shipping on orders over $50. As you spend more and move up tiers, you unlock even better benefits. It's like leveling up in a game, but way more rewarding!

Icon members (the highest tier) enjoy free express shipping, free basic alterations at Banana Republic, a personal 15% off sale day once per year and one double-reward day annually where you earn twice the points on everything. If you have an Athleta credit card, you earn 5 points per dollar at Gap Inc. brands and 1.5 points everywhere else. Score!

The awesome thing about this program is the total flexibility. Shop for women's athletic wear at Athleta, jeans at Old Navy, work clothes at Banana Republic... all your purchases count toward the same rewards balance. You can use your points at any Gap Inc. brand, making it super easy to save across all your different shopping needs!

Athleta focuses on high-quality women's athletic and athleisure wear with a strong commitment to sustainability and empowerment.

7. Lane Bryant Lane Rewards

Lane Bryant Lane Rewards celebrates women of all sizes with a loyalty program that offers seriously impressive earning potential! This free tiered program (Silver, Gold, Platinum) lets members earn 20-50 points per dollar depending on their tier and whether they use the Lane Bryant Credit Card.

During special earning periods, members can score Lane Style Cash... earn $25 off for every $50 spent, then redeem during the shopping window. That's awesome value! You also get 1,000 bonus points just for signing up and free shipping on orders over $75.

Credit cardholders get the best rates, earning up to 50 points per dollar at the Platinum level. That's incredible! Plus, members earn extra bonus points on bra purchases when using the store credit card, which is great since Lane Bryant is known for their expert bra fitting services (game changer!).

Points show up in your account within about 7 days of purchase, so you don't have to wait long to see your progress adding up. The program really celebrates body positivity and inclusivity, making every woman feel valued and rewarded for her loyalty.

While Lane Bryant specializes in plus-size women's clothing (sizes 14-28), their inclusive approach to fashion and super generous rewards structure make this program a total winner for those who shop there regularly!

8. American Eagle Real Rewards

American Eagle Real Rewards (formerly called AEO Connected) is designed for the teen and young adult crowd, serving American Eagle, Aerie and OFFLINE brands. This free three-tiered program (Level 1, 2, 3) makes shopping fun with fast rewards and cool perks!

Members earn 10-20 points per dollar depending on their tier, with double points on all jeans purchases (and American Eagle makes amazing denim!). Every 1,250 points equals a $5 reward, and new members get 500 bonus points just for signing up. Instant gratification!

If you have an American Eagle credit card, you automatically start at Level 2, earn double points on everything (that's 4x points on jeans... wow!) and get 20% off your first purchase. Cardmembers also get access to exclusive sales before everyone else gets to shop them.

As you move up through the tiers, you unlock even more cool benefits like bonus point days and special offers. The program was totally redesigned in 2017 to unify shopping across all AEO brands, so whether you're buying jeans at American Eagle, cute bralettes at Aerie or workout gear at OFFLINE, your points all go to the same account. Super convenient!

While American Eagle targets teens and young adults, older tweens and teens absolutely love the trendy styles and earning rewards on clothes they actually want to wear. Perfect for fashion-forward families!

9. Foot Locker FLX Rewards

Foot Locker completely revamped their FLX Rewards program in 2024 after listening to tons of customer feedback, and wow... the improvements are so impressive! This free program now offers real flexibility in how you use your rewards.

Members earn points that can be redeemed as FLX Cash (use it like actual money!) or Xtra Boosts (boost your chances of winning limited-edition sneaker raffles). The old program only let you use points for raffle entries, which frustrated customers who didn't win. Now everyone benefits no matter what. That's way better!

Amazing perks include free shipping with no minimum purchase (yes!), early access to product launches, member-only rewards and experiences, and special earning opportunities like FLX Fridays during December when you can earn bonus points. The whole program is managed through your phone, making it super easy to track points and redeem rewards on the go.

As of Q3 2024, more than 25% of Foot Locker sales were connected to FLX members (up 4% from the year before!). The company's goal is to reach 50% loyalty member sales by 2026, showing just how committed they are to rewarding awesome customers.

Foot Locker carries athletic footwear and apparel for the whole family. Whether you need running shoes, basketball sneakers or just cool kicks for everyday wear, FLX Rewards makes it way more affordable to keep everyone looking fresh!

10. AdiClub (Adidas)

AdiClub from Adidas has been recognized as THE top loyalty program in the apparel category by Bond's Loyalty Report in both 2021 and 2022! This free points-based program perfectly balances fashion vibes and sports performance.

Members earn points on purchases that unlock awesome rewards including early and exclusive access to sneaker and product drops, the ability to personalize products (so cool!), access to community events, free Adidas Running and Training apps, tickets to sporting events and even meet-and-greets with adidas-sponsored athletes. Talk about VIP treatment!

The program is a huge driver in Adidas' direct-to-consumer strategy. Style lovers get first access to limited-edition releases and collab drops, while sports fans appreciate the athletic experiences and high-performance equipment.

AdiClub connects you to a global community of athletes and creators. Whether you're training for a marathon, hitting the gym or just rocking the three stripes as a fashion statement, the program offers perks that go way beyond basic discounts. It's about being part of something bigger!

Join My Place Rewards Today!

Now that you know what makes a great rewards program, it's time to join the best one for families... My Place Rewards at The Children's Place! We've designed our program with busy parents in mind, making it super easy to earn rewards on all the kids' clothes you're already buying.

Signing up is totally free and takes just a minute. Create your account online at childrensplace.com, through our mobile app or next time you're shopping in-store. You'll start earning points right away... 1 point for every dollar you spend, with a $5 discount for every 100 points. Easy math that actually pays off!

Don't forget to register your kids (up to four children ages 0-16) so you never miss a birthday discount. That's 20% off during each child's birth month, or 25% if you have our My Place Rewards Credit Card. More birthdays = more savings throughout the year!

With My Place Rewards, you're not just earning points... you're joining a community of families who shop smart and save big. Get access to bonus point events, early access to new collections, free gift wrapping and so many more perks that make shopping for your growing kids easier and more affordable.

Shop 24/7 online, buy online and pick up in store, or visit any of our locations. However you shop, you'll earn rewards every single time. Because at The Children's Place, our place is YOUR place... and we believe in rewarding the families who make us the PLACE for kids' clothes!

Ready to start saving? Join My Place Rewards today and watch those rewards add up with every purchase. Your family deserves it!!

Frequently Asked Questions (FAQs)

Which clothing stores have the best rewards?

The Children's Place My Place Rewards is the best rewards program for families shopping for kids' clothes, offering 1 point per dollar, $5 rewards for every 100 points, birthday discounts for up to four children, and free gift wrapping. Other top programs include Columbia Greater Rewards and REI Co-op Membership for outdoor gear and athletic wear.

What brand has the best loyalty program?

The Children's Place My Place Rewards is the best loyalty program for families, featuring three membership tiers, flexible point redemption, 20-25% birthday discounts per child, and rewards that work across all TCP brands including Gymboree. Members earn points on every purchase with no complicated rules or long wait times to access rewards.

Which loyalty program is the best?

The Children's Place My Place Rewards is the best loyalty program for families with kids ages 0-16, offering straightforward rewards (1 point per dollar), multiple birthday discounts throughout the year, and perks like early access to collections and VIP events. The program is completely free to join and lets you redeem points whenever you want, making it easy to save on everything from back-to-school essentials to holiday outfits. Shopping for clothes is WAY more fun when you're getting rewarded for it! The best clothing.